A screenshot of one favorable AI answer leaves out every attempt that failed. Use a fixed question set and save the full result each time.
What to record
- Save the exact prompt, date, locale, interface, and model when the interface exposes it.
- Distinguish a brand mention from a clickable citation to a specific URL.
- Repeat a fixed set of relevant questions and retain observations that omit your site.
- Compare the same conditions over time; changing prompts or interfaces can change the result.
An honest log includes the misses. Save ten repeated observations, including omissions, before celebrating one favorable screenshot. That creates a record you can compare later.
A check you can run
Use a fixed prompt set and save every attempt. For each cited URL, check whether the page actually supports the generated claim. A link to your domain can be present while the answer still misstates your product.
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