Internal linking for topic clusters: give each link a job

An internal link should help a reader answer the next relevant question. Build topic clusters around that progression, with a useful overview linking to narrower guides and those guides pointing back to the overview.

What to inspect

• Use descriptive anchor text that explains the destination.
• Link a prerequisite when a reader needs it to apply the current advice.
• Connect related decisions rather than every page sharing a broad keyword.
• Make important links available in delivered HTML.

A guide about product variants naturally leads to stock accuracy and canonical URLs. Linking it to an unrelated rewards article simply because both are new does little for the reader.