Two pages can compete for attention when they offer substantially the same answer to the same audience. Start by comparing their purpose and content before deciding whether to merge them.
What to record
- Write each page’s primary question in one sentence.
- Identify what a reader learns from the second page that the first does not provide.
- Combine true duplicates into the stronger resource when appropriate.
- Keep distinct tasks separate and link them with clear descriptions.
“AI shopping product prices” and “prices for shopping agents” may be one article in disguise. Shipping estimates and subscription renewal terms are different questions even though both involve cost. Intent matters more than repeated vocabulary.
A check you can run
Hide the titles and compare the answers. If the examples, decision, and next action are interchangeable, revise the scope or consolidate rather than manufacturing a new keyword variant.
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