When does a product page need an FAQ?

Add an FAQ when a recurring question is difficult to answer from the main page. The goal is to remove a real uncertainty, not to repeat the same keyword in several question headings.

Apply the idea

• Use support questions, sales objections, or observed task failures as inputs.
• Put essential facts in the main product content even if an FAQ also explains them.
• Answer exceptions directly instead of linking every question to a generic contact form.
• Remove questions whose answers merely repeat the introduction.

For a rechargeable lamp, “Can it stay plugged in?” may need a manufacturer-backed answer. “Why is this lamp amazing?” adds little. The useful distinction is whether a buyer can make a better decision afterward.