Write return policies that answer a shopper’s actual question

A useful return policy makes eligibility, timing, cost, and exclusions easy to find. Put the conditions that change a buying decision near the product instead of forcing every reader through a long general policy.

What the shopper needs

• State when the return window begins.
• Distinguish opened, personalized, final-sale, and ordinary items where applicable.
• Explain who pays return shipping and how a request starts.
• Link the product to the governing policy and keep summaries consistent.

“30-day returns” leaves important questions open. A shopper may need to know whether assembly counts as use or whether a bulky item needs paid collection. Publish the applicable answer rather than a broad reassurance.